A marketing manager is exactly what it sounds like. They manage the marketing aspect of the business. It is has been said that there are the “three C’s” that describe a marketing manager’s job responsibilities. Those three C’s are customer analysis, company analysis, and competitor analysis.
Marketing managers are given the duties of planning, estimating, organizing, and promoting the business. It is their responsibility to make sure that the company’s name gets put out there and they have great marketing. This is critical to a business or corporation because marketing and advertising is what gets new customers or clients in the door of the business.
Salaries will vary based on location, the business or corporation, and any other bonuses or raises. However, the average yearly salary of a marketing manager is about $86,000, possibly more.